Using Google Analytics for Business
Google Analytics has so much contained within it, giving you access to everything you could ever possibly need to know about the workings of your business in an online environment. If you are going to be marketing online, you really need to be making use of Google Analytics.
It is so much you can analyse and keep track of – here are just some of them:
- The volume of traffic coming to your website
- The pages that people are landing on when they visit your site
- Your bounce rate
- The number of people who convert when visiting your website
- The sources of web traffic – search engines, social media etc.
You can set up an Analytics account easily and begin using the features straight away. If you hire a web marketing manager, ask them to sort this for you so you are able to get the most out of your analytics and the insight they can give you.