Using the correct images in your website design

Posted on August 31, 2015 at 9:41 pm

When designing a website you need to think carefully about what images you are going to use. It may be that you require a few header images to go across the main banner on your website and then possibly images of your staff, products and/or services. Using bad quality images can represent your company in the wrong way making it look unprofessional and dated.

Hiring a photographer for the day will allow you to get quality images in the corrct size and format you need for online and offline use. Taking images from Google is never a good idea as most of them are protected by copyright laws and you could find yourself in trouble for using them.

You can purchase generic images from certain stock websites but remember if you are using them to advertise a product you may need to put a note on stating that the images are for illustration purposes only.

Posted in Design

Creating a responsive web design

Posted on June 29, 2015 at 7:55 pm

You may have heard of the term, responsive web design or RWD. This basically means that your website has been programmed in such a way that it can recognise the device it is being viewed on and adapt the site accordingly. This will include scaling images, text and buttons to allow the viewer to still be able to easily navigate through the site regardless as to whether they are on a mobile phone, tablet or PC.

There are many programming technique that need to be used in order to accomplish this such as using pt instead of px when programming font sizes in the CSS file. This allows the font to be scaled in proportion to the rest of the site without affecting the layout.

If you are unsure as to whether your website is responsive then check with your programmer as you may even be losing ranking positions if it isn’t.

Posted in Design

The cost of web design

Posted on April 29, 2015 at 8:50 pm

People often ask the question, how much does a website cost? There is no way to put a figure on this as it can vary from a few pounds a month to thousands depending on what is to be achieved by the site, the size and complexity of it and the company you use. There are companies out there that offer websites for as little as £10 per month, but if you really want a website that is going to attract customers and give you the flexibility then these are not for you. You do often get what you pay for in terms of website design and therefore do not always be tempted to go with the cheapest.

You need to know exactly what you are being quoted for and therefore may need to spend a bit of time researching certain terminology such as Search Engine Optimisation or off site Link Building.

Once you have a few quotes, do not be scared to ask if you are unsure what something is after all you will be paying for it so need to have and overview of what you can expect to get from the end result.

Posted in Design

Taking your website mobile

Posted on March 29, 2015 at 2:21 pm

Much of website browsing is now done on mobile phones or tablets, therefore making it increasingly important to ensure that your website looks and works correctly when viewed on such device. There are many ways to make your website acceptable to mobile users and the basic is making sure that your sire is programmed using mobile friendly code. This can be achieved by not using pixels for font size or widths for example, but instead using em or percentages.

You could have a mobile version of your website created, which may cost a little extra but will ensure that your site is compatible with mobile users and allows them to navigate through your site with ease. Either option is acceptable, it all depends on how far you want to go.

If you are unsure as to if your website is currently mobile friendly then ask your developer to check for you and if not, request a quote from them as to how much it will cost to make it compatible.

Posted in Design

Consider the loading time of your website when it comes to design

Posted on February 28, 2015 at 2:38 pm

Designing a website can be fun. You finally get to put al of the ideas you have down on paper and then see a visual of what your end product will look like. Often people do get a little carried away with web design though and can over complicate it, this can mean the site starts to become confusing and over crowded, which many visitors find off putting.
You should also consider the loading time of your website. If a site takes too long to load, many people will leave and not return as they have not got the time or patience to wait. Not only this but the search engines do not favour sites with long loading times so you may find your site slipping down the rankings.
Images and videos can take a long time to load and slow the page down, especially if they are not optimised correctly. Any good programmer / designer will be able to advise you on this and suggest a sensible balance of graphics / text.

Posted in Design

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