Business Systems

Choosing a CRM System for your Business

Posted on March 30, 2018 at 5:21 pm

A CRM system will be used to manage your business’s relationships with customers and make sure everyone in the business is on the same page. It can also be used to manage ongoing projects in-house – basically, anything that you’re going to be using for customers either now or in future.

When choosing a CRM system, you need to choose one that will be appropriate for your particular business. There are lots of different systems and the capabilities they have are enormous. The good news is that this means they can be customised easily, so if a system doesn’t do everything you want as standard, it is perfectly possible for you to add in some functionality.

Talk to the company that provides the CRM to ascertain what it can do. Present them with the issues your company has with regards to managing projects and customer information, and ask how they might go about solving this for you.

Posted in Business Systems

How to Run your Business via the Internet

Posted on December 21, 2017 at 9:46 pm

In our modern-day business world, lots of business takes place on the internet. Even if you don’t have an exclusively online business, you will be able to capitalise on the business you can get via online platforms, such as social media or your website. Running a successful business is always going to involve an element of running it online.

The first step is having a website built. Entrust this task to a reputable design agency and don’t be tempted to do it yourself to save money. The difference between a professional website and one that you have cobbled together yourself is astounding. Your customers will be able to tell and will leave if your website doesn’t look or work how they want it to.

You could also run a shop using Google, or sell products on online marketplaces, depending on the type of company you have. Think about which platforms will work for you and your products or services.

Posted in Business Systems

Advertising on Social Media

Posted on August 4, 2017 at 4:33 pm

Social media marketing can be hugely beneficial for your business. It has the potential to bring in more customers and increase revenue enormously. You should explore some new avenues in social marketing and see what it can do for you. Here are some platforms you may want to try:

  • Facebook. Set up highly targeted campaigns that will show up in people’s newsfeeds. Gear the adverts up to your target audience.
  • Twitter. Try out Twitter cards or target people with sponsored Tweets. There are lots of different options, making it a versatile way to attract new customers.
  • LinkedIn. This is a platform designed for professionals. If you business is B2B, LinkedIn will probably have the most options for you. It can work in a B2C context as well, as long as you are targeting the right people.

Other platforms are available as well – these are just the most popular. Try out some campaign, monitor them closely and adapt them as you go along.

Posted in Business Systems

Know your Audience – the Secret of Success

Posted on March 13, 2017 at 1:32 pm

Knowing your audience is essential when you are marketing your business. This is true in any environment, but it is especially true when you are using online marketing techniques. It can be the difference between achieving the odd sale and finding a regular audience who are the perfect demographic for your business.

If you haven’t already, work out who your ideal customer is. Are they young? Older? Do they have certain interest? Once you know your audience, you can properly tailor your marketing to them.

See whether your sales match your audience expectations. If they don’t, it may be worth changing your target audience as it might be the case that you have been marketing your product to the wrong kind of demographic. Research the kinds of things that appeal to your target audience and see how well your product and marketing campaigns fit into this. Improve them to achieve better results.

Posted in Business Systems

Setting Marketing Goals for your Business

Posted on February 24, 2017 at 1:49 pm

Every business needs a marketing strategy to succeed. Every business also needs to be able to monitor this marketing strategy to check whether they are achieving the results they want to. It’s very important that you are able to keep a close eye on your marketing strategy and understand what it is doing for you.

One way of doing this is to set yourself goals. Make them easily measurable goals, for example, you may want to reach a certain amount of people on Facebook or bring in new customers through your search engine optimisation strategy.

Make sure that everybody in your business knows and understands your marketing goals. This will help to make sure everybody is working to the same aims. Update your staff on a regular basis so that they feel included in your overall marketing plan. You could hold a monthly meeting, or perhaps just send out email updates so that people can read through the latest marketing strategies.

Posted in Business Systems

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