Business Systems

How to Run your Business via the Internet

Posted on December 21, 2017 at 9:46 pm

In our modern-day business world, lots of business takes place on the internet. Even if you don’t have an exclusively online business, you will be able to capitalise on the business you can get via online platforms, such as social media or your website. Running a successful business is always going to involve an element of running it online.

The first step is having a website built. Entrust this task to a reputable design agency and don’t be tempted to do it yourself to save money. The difference between a professional website and one that you have cobbled together yourself is astounding. Your customers will be able to tell, and will leave if your website doesn’t look or work how they want it to.

You could also run a shop using Google, or sell products on online marketplaces, depending on the type of company you have. Think about which platforms will work for you and your products or services.

Posted in Business Systems

Advertising on Social Media

Posted on August 4, 2017 at 4:33 pm

Social media marketing can be hugely beneficial for your business. It has the potential to bring in more customers and increase revenue enormously. You should explore some new avenues in social marketing and see what it can do for you. Here are some platforms you may want to try:

  • Facebook. Set up highly targeted campaigns that will show up in people’s newsfeeds. Gear the adverts up to your target audience.
  • Twitter. Try out Twitter cards or target people with sponsored Tweets. There are lots of different options, making it a versatile way to attract new customers.
  • LinkedIn. This is a platform designed for professionals. If you business is B2B, LinkedIn will probably have the most options for you. It can work in a B2C context as well, as long as you are targeting the right people.

Other platforms are available as well – these are just the most popular. Try out some campaign, monitor them closely and adapt them as you go along.

Posted in Business Systems

Know your Audience – the Secret of Success

Posted on March 13, 2017 at 1:32 pm

Knowing your audience is essential when you are marketing your business. This is true in any environment, but it is especially true when you are using online marketing techniques. It can be the difference between achieving the odd sale and finding a regular audience who are the perfect demographic for your business.

If you haven’t already, work out who your ideal customer is. Are they young? Older? Do they have certain interest? Once you know your audience, you can properly tailor your marketing to them.

See whether your sales match your audience expectations. If they don’t, it may be worth changing your target audience as it might be the case that you have been marketing your product to the wrong kind of demographic. Research the kinds of things that appeal to your target audience and see how well your product and marketing campaigns fit into this. Improve them to achieve better results.

Posted in Business Systems

Setting Marketing Goals for your Business

Posted on February 24, 2017 at 1:49 pm

Every business needs a marketing strategy to succeed. Every business also needs to be able to monitor this marketing strategy to check whether they are achieving the results they want to. It’s very important that you are able to keep a close eye on your marketing strategy and understand what it is doing for you.

One way of doing this is to set yourself goals. Make them easily measurable goals, for example, you may want to reach a certain amount of people on Facebook or bring in new customers through your search engine optimisation strategy.

Make sure that everybody in your business knows and understands your marketing goals. This will help to make sure everybody is working to the same aims. Update your staff on a regular basis so that they feel included in your overall marketing plan. You could hold a monthly meeting, or perhaps just send out email updates so that people can read through the latest marketing strategies.

Posted in Business Systems

Tips that Can Make you Attain Crowdfunding Success: What you Need to Know

Posted on December 17, 2016 at 10:56 am

What is Crowdfunding?

Crowdfunding is simply the process of financing a venture or project by raising money from a large number of individuals. Though the concept of crowdfunding can be executed via benefit events, mail- order subscriptions, and other techniques, it’s nowadays usually performed through internet-mediated registries.

Basically, crowdfunding finance is a model which is based generally on three kinds of actors i.e. the project initiator meant to propose the project or idea to be funded, groups or people who support the project/ idea as well as a moderating organisation which brings together the parties so that they can launch the idea. This write- up will give you tips that you can use to make crowdfunding finance be used in the most effective or efficient manner.  (more…)

Posted in Business Services, Business Systems

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