Business Services

Using Google Analytics for Business

Posted on November 22, 2017 at 10:56 pm

Google Analytics has so much contained within it, giving you access to everything you could ever possibly need to know about the workings of your business in an online environment. If you are going to be marketing online, you really need to be making use of Google Analytics.

There is so much you can analyse and keep track of – here are just some of them:

  • The volume of traffic coming to your website
  • The pages that people are landing on when they visit your site
  • Your bounce rate
  • The number of people who convert when visiting your website
  • The sources of web traffic – search engines, social media etc.

You can set up an Analytics account easily and begin using the features straight away. If you hire a web marketing manager, ask them to sort this for you so you are able to get the most out of your analytics and the insight they can give you.

Posted in Business Services

Hiring a Web Marketing Manager

Posted on October 30, 2017 at 7:04 am

A web marketing manager will look after all of your digital marketing strategies and campaigns. A good manager will make sure the campaigns are delivering the results you want and, if they are not, putting them right and amending them so as to achieve more with the budget. If you find the right web marketing manager, your job will become a lot easier.

When hiring for a manager, you need to look for the right credentials in a person. Not only do they need to be good at managing people and a heavy workload, they also need to be experienced in the web marketing field. They should know extensively about SEO, AdWords, social media, websites and also how to monitor activity on all of these platforms effectively. They should also be a people person, able to manage your web marketing team and get the best results out of them all as individuals.

Posted in Business Services

Tips that Can Make you Attain Crowdfunding Success: What you Need to Know

Posted on December 17, 2016 at 10:56 am

What is Crowdfunding?

Crowdfunding is simply the process of financing a venture or project by raising money from a large number of individuals. Though the concept of crowdfunding can be executed via benefit events, mail- order subscriptions, and other techniques, it’s nowadays usually performed through internet-mediated registries.

Basically, crowdfunding finance is a model which is based generally on three kinds of actors i.e. the project initiator meant to propose the project or idea to be funded, groups or people who support the project/ idea as well as a moderating organisation which brings together the parties so that they can launch the idea. This write- up will give you tips that you can use to make crowdfunding finance be used in the most effective or efficient manner.  (more…)

Posted in Business Services, Business Systems

Why Your Business May Need Content Marketing

Posted on October 18, 2016 at 8:31 pm

The rise of social media is one reason that content marketing has become more important today. In the past, you may have created a piece of content and put it on your site or in an email newsletter. Now, you have all these social channels to feed. The good news is you can take a single piece of content and make it work across multiple channels, especially social media networks. It all feeds back to your brand.

Google’s recent Panda and Penguin algorithm changes have had people talking about the need for better content marketing, too.

For instance, the Panda algorithm updates, first rolled out in February 2011, have targeted sites with “thin” or otherwise low-quality content. In Panda’s wake, those practicing questionable SEO tactics such as stuffing keywords into junky website content in hopes of ranking well discovered that Google was penalizing their content by pushing it down in rankings.

Posted in Business Services

Why You Should Check Your Keyword Traffic

Posted on May 23, 2016 at 4:05 pm

Once you have a look at your analytics after your site is getting traffic, you are sure to make some startling discoveries. As an instance, let’s assume we’re watching dentists in Miami, Florida You are able to find the keyword “dentist Miami” gets ten times the traffic as “Miami dentists.”

This is why it’s important to watch your analytics every few months and notice what the numbers are telling you. You don’t desire to put all that point and money in a keyword that’s not producing any traffic and ultimately sales. If a keyword isn’t getting you any traffic, it’s important you abandon it and take a look at another. Or, maybe you don’t wish to replace it in any respect. Perhaps doing fewer keywords is the solution. If you’re careful to head over your analytics, your numbers will whisper the clues to what you wish to do — watch out.

Posted in Business Services

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