Yearly Archives: 2017

Web Design – the Secret of Internet Business Success

Posted on July 14, 2017 at 4:58 pm

Businesses need website to compete in the marketplace of today. Businesses without website tend to lag behind, as they cannot source new customers as easily as those businesses using websites as effectively as possible. A website needs to be well designed in order to attract customers and encourage them to spend money. Here are some reasons why good web design is important:
• It will improve customer experience. If people who click onto a website like what they see and can find what they want, they are more likely to stay and spend money.

• It will improve SEO. Websites that are favoured by search engines will appear higher on search engine results pages.

• You can sell more. Make the sales part of your website obvious so people know it is an eCommerce store and not just a brochure website. This will help to achieve more sales and customers might then return in future.

Posted in Design

Know your Audience – the Secret of Success

Posted on March 13, 2017 at 1:32 pm

Knowing your audience is essential when you are marketing your business. This is true in any environment, but it is especially true when you are using online marketing techniques. It can be the difference between achieving the odd sale and finding a regular audience who are the perfect demographic for your business.

If you haven’t already, work out who your ideal customer is. Are they young? Older? Do they have certain interest? Once you know your audience, you can properly tailor your marketing to them.

See whether your sales match your audience expectations. If they don’t, it may be worth changing your target audience as it might be the case that you have been marketing your product to the wrong kind of demographic. Research the kinds of things that appeal to your target audience and see how well your product and marketing campaigns fit into this. Improve them to achieve better results.

Posted in Business Systems

Setting Marketing Goals for your Business

Posted on February 24, 2017 at 1:49 pm

Every business needs a marketing strategy to succeed. Every business also needs to be able to monitor this marketing strategy to check whether they are achieving the results they want to. It’s very important that you are able to keep a close eye on your marketing strategy and understand what it is doing for you.

One way of doing this is to set yourself goals. Make them easily measurable goals, for example, you may want to reach a certain amount of people on Facebook or bring in new customers through your search engine optimisation strategy.

Make sure that everybody in your business knows and understands your marketing goals. This will help to make sure everybody is working to the same aims. Update your staff on a regular basis so that they feel included in your overall marketing plan. You could hold a monthly meeting, or perhaps just send out email updates so that people can read through the latest marketing strategies.

Posted in Business Systems

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