Yearly Archives: 2017

How to Run your Business via the Internet

Posted on December 21, 2017 at 9:46 pm

In our modern-day business world, lots of business takes place on the internet. Even if you don’t have an exclusively online business, you will be able to capitalise on the business you can get via online platforms, such as social media or your website. Running a successful business is always going to involve an element of running it online.

The first step is having a website built. Entrust this task to a reputable design agency and don’t be tempted to do it yourself to save money. The difference between a professional website and one that you have cobbled together yourself is astounding. Your customers will be able to tell, and will leave if your website doesn’t look or work how they want it to.

You could also run a shop using Google, or sell products on online marketplaces, depending on the type of company you have. Think about which platforms will work for you and your products or services.

Posted in Business Systems

Using Google Analytics for Business

Posted on November 22, 2017 at 10:56 pm

Google Analytics has so much contained within it, giving you access to everything you could ever possibly need to know about the workings of your business in an online environment. If you are going to be marketing online, you really need to be making use of Google Analytics.

There is so much you can analyse and keep track of – here are just some of them:

  • The volume of traffic coming to your website
  • The pages that people are landing on when they visit your site
  • Your bounce rate
  • The number of people who convert when visiting your website
  • The sources of web traffic – search engines, social media etc.

You can set up an Analytics account easily and begin using the features straight away. If you hire a web marketing manager, ask them to sort this for you so you are able to get the most out of your analytics and the insight they can give you.

Posted in Business Services

Hiring a Web Marketing Manager

Posted on October 30, 2017 at 7:04 am

A web marketing manager will look after all of your digital marketing strategies and campaigns. A good manager will make sure the campaigns are delivering the results you want and, if they are not, putting them right and amending them so as to achieve more with the budget. If you find the right web marketing manager, your job will become a lot easier.

When hiring for a manager, you need to look for the right credentials in a person. Not only do they need to be good at managing people and a heavy workload, they also need to be experienced in the web marketing field. They should know extensively about SEO, AdWords, social media, websites and also how to monitor activity on all of these platforms effectively. They should also be a people person, able to manage your web marketing team and get the best results out of them all as individuals.

Posted in Business Services

Making Ongoing Improvements to your Website

Posted on September 3, 2017 at 8:34 am

Your website is an ongoing project and you should never consider it to be finished. There is always something more you can do, whether it is updating a landing page or carrying out some in-depth analysis to inform your marketing decisions. Whatever you decide to do with your website, keep on doing it – a website is never perfect so keep working on it.

You may want to have a schedule of updates for your website to ensure that all areas are covered. This will allow you to cover all areas of your site systematically so that all areas receive their updates. Make notes on what could change, such as the content or the calls to action or the liking structure. If something works on one area of your site particularly well, see if you can replicate it elsewhere. People are obviously reacting to it well so make the most of it.

Posted in Design

Advertising on Social Media

Posted on August 4, 2017 at 4:33 pm

Social media marketing can be hugely beneficial for your business. It has the potential to bring in more customers and increase revenue enormously. You should explore some new avenues in social marketing and see what it can do for you. Here are some platforms you may want to try:

  • Facebook. Set up highly targeted campaigns that will show up in people’s newsfeeds. Gear the adverts up to your target audience.
  • Twitter. Try out Twitter cards or target people with sponsored Tweets. There are lots of different options, making it a versatile way to attract new customers.
  • LinkedIn. This is a platform designed for professionals. If you business is B2B, LinkedIn will probably have the most options for you. It can work in a B2C context as well, as long as you are targeting the right people.

Other platforms are available as well – these are just the most popular. Try out some campaign, monitor them closely and adapt them as you go along.

Posted in Business Systems

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