Finding The Best Social Analytics Tool

Posted on September 18, 2016 at 8:20 pm

Posted in Business Systems

A good place to begin discovering what kind of data you need is by checking out your competition online. The various social networks (with Facebook, Instagram, LinkedIn, and Twitter being the core four) will give you a good picture of what data your rivals are getting and how they’re getting it. Now look at deltas in their data that you can see because you’re in their industry. What’s missing?

Competitive analysis will play a big role in your program so make sure the tools you choose can perform here. It’s also important that your tool has good social listening ability, too. In other words, make sure it can pick up and deliver any mentions, conversations, hashtags, tweets, and other chatter about your company.

A tool’s analytics capability is the overarching factor that will determine its usefulness because it takes all of the types of information mentioned earlier, turns it into data, and then displays it visually in compelling formats. A tool can gather all sorts of data but how the analytics piece of the tool disseminates the intelligence—and delivers the insights—is key to whether or not it can be used to accomplish planned business objectives.