Yearly Archives: 2014

Having a good brand identity

Posted on July 19, 2014 at 2:37 pm

Brand identity is a logo, name, design or any other feature that identifies one seller apart from another. All business should have a good brand identity to give their customers confidence when using them and to get their name recognised online and offline. When it comes to online and offline marketing it is important to follow the same branding throughout so that people realise that the company is the same one regardless of where they see your advertisement.

Having a strong recognised brand will help your business go far and can send a great message just from one small symbol. Many companies also have a recognised slogan that sums up their ethos and what they do in a few words. Again this is a great way to sell yourself and get people talking about your brand. Hiring a good design and marketing company is essential when looking for branding.

Posted in Design

Taking Your Online Business To The Next Level

Posted on June 23, 2014 at 2:44 pm

Long gone are the days whereby the internet was normally tossed in the backseat when it came to marketing and advertising. In the modern era, any entrepreneur or marketer who doesn’t take the online forum seriously will certainly not survive the cutthroat rivalry in the market. In fact, the sooner you embrace the internet as your main platform the more likely you will weather the competition. In order to get positive results, it pays to engage a reliable firm such as Ft-webmarketing.co.uk. The following are reasons why.

Wealth of Experience

Free Timers Web Marketing prides itself in being one of the pioneers of online marketing. As a matter of fact, the company was born even before “Google” came in existence. Started in 1997, the company has grown in leaps and bounds. The UK firm based in Northampton was already providing marketing services long before the internet came to being. Over the years it has managed to cut itself a niche in the market. Therefore, you can always count on the internet and SEO expert to deliver.

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Posted in Business Services

Choosing the right Customer relationship management software

Posted on May 24, 2014 at 10:02 pm

When it comes to choosing the correct CRM software you need to establish what you currently need it to do and what you may want it to do in the future. The is no point in taking out a basic package if in a year’s time you find that you have grown substantially and it no longer meets your need as this can be time consuming and costly to move to a different system.

There are hundreds of CRM systems out there and although many of them do offer similar features, they often have unique ones too. Once you have established what you want to use it for and what data you have available to input in to it, then you need to research as many companies as possible to find out which one will help your business.

Remember to consider points like; will you need it to be able to send bulk emails and will it need to integrate in to a diary or calendar system.

Posted in Business Systems

Choose The Right Multi-Channel Website Management Company

Posted on May 24, 2014 at 4:33 pm

Finding a good multi-channel website management company in the UK is important because it determines how successful an online entrepreneur can be. Owing to the unique nature of these websites, you need to find a company that understands exactly what to do. Usually, such websites are meant to reach a wider audience of clients through multiple channels and so, unless the company that you choose knows how to handle the process, nothing will be easy for you no matter how hard you try. The good thing is that you can always avoid the bad situations by choosing the right company. Here are some things to consider.

Experience

With a company that employs experienced staffs, you can be sure that your websites will be managed in a better way. Indeed, there are many unique things that these professionals learn during the course of their work and which make them better every day. You therefore can expect them to understand the unique needs of their clients easily. Usually, even though almost everyone who owns such a website wants the same good results, there always are some things that are exclusive to every individual and which need to be well taken care of.

Efficiency and reliability
Multi-channel website management companies should always be reliable. This means that whenever you require their attention, they should be able to offer it. You definitely do not want to find yourself with a company that does not have time to serve you whenever you need them. If such a situation arises, the only thing that can be expected is that a lot of confusion will occur. This will be the starting point of your downfall no matter how much money and time you try to invest in the website.

The best to be sure about the best company for such a job is to compare the available companies in the UK. Indeed, there are many companies that you can find in different parts of the UK. However, it is good to know that even though there are many good companies, not each one of them can offer the good services that you are interested in. This is the reason why you should contact as many companies as possible so as to know what they really are capable of. You can make phone calls or even visit their offices if they are located near you.

A multi-channel website management company should provide you with new and creative ways through which your site can reach more prospects. There are strategies that are already outdated and which add not real value to management processes. If you go for a company that is stuck in the years before, you will only be doing a disservice to yourself. It is good to use a company that can induce some fresh breath into your website so as to increase your chances of becoming successful. You however do not have to worry about anything considering the fact that there are many good companies in the UK.

Posted in Business Systems

Starting your own business

Posted on April 24, 2014 at 11:42 am

The recent shortage of available jobs has pushed a lot of people in to starting their own business and the average age for people doing this is also lower than it has ever been.
Starting your own business can be daunting but if done correctly can be extremely rewarding. When starting of in your own business it is very important to carry out some market research. You need to establish what business there is available, your current competitors and pricing structures to compete with other companies but still be profitable. Once you have the answers to these questions you can then start to develop a business plan and work out start up costs and running costs of the business.
It may be that you require a loan to start the business, banks will want to see a solid business plan and will want to know how you intend paying the loan back and what contingency plan you have in place.

Posted in Business Services

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